I started writing this email in the Hobart Qantas lounge and finished in a Doncaster hotel lobby two days later, so I hope this jam-packed November edition of the Celebrant Institute monthly letter brings you immense value.

Sarah and I (Josh) are really proud of what we create at the Celebrant Institute. We've long believed that ideas kept to oneself help no one; success follows generosity.

So, please accept this contribution to your celebrancy practice. If it brings you joy, help, or improvement, I’d encourage you to become a member for $12 a month.

There are only a few people in the world who can confide in 10,000 celebrants reading an email that they’re spending a bit too much time with a long plastic device and expect no one to raise an eyebrow – and I’m happy to be that person.

My name is Josh Withers. I am obsessed with audio at weddings, and in the absence of a normal wedding industry, I’ve sunk my teeth into that this month. Welcome to your monthly Celebrant Institute email, written from an Airbnb in Melbourne before a Wednesday wedding. I hope this month’s articles are helpful to you.

Remember, if you're a paid member, you can ask any and all questions about celebrancy at celebrant.institute/ask anytime about anything.

• I have a new favourite microphone, and wedding videographers will like it as well. It records everything it hears in the highest quality audio!
• Are you comfortable talking about your price when blogs and couples ask?
• Is your website doing your sales for you like it should? Here are the five laws a wedding celebrant's website should obey.
• The best marketing meets people where they’re at. As we navigate this quiet and weird year for the wedding industry, consider where your couples are at when they enquire.
• The Wed.co podcast boys interviewed me about my celebrancy practice, PA systems, and letting videographers tap into them. It’s a good listen or watch.
• Anka asked about how Australian celebrants do international weddings.
• Libby asked about how to do a non-legal commitment ceremony.
• Did I mention how excited I was about a microphone? Want to hear how it sounds? Here’s what it sounds like in a wedding ceremony.

Across my career as a wedding celebrant, I've upset many a vendor and vendor category. Honesty is both my best and worst personality trait, and anyone who knows me personally knows I ought to shut up more. But I haven't this month, and I've upset the videographers.

What Happened Between Josh and a Videographer

I had just finished setting up for a wedding ceremony at a really nice venue—awesome couple, everything is great—and the videographer starts walking my way.

I called our wise friend and oracle, Sarah Aird, yesterday, moaning about how I was all out of encouragement for this month's letter to the celebrant community because I'm tired and burned out from trying so hard, and yet the inquiries and the bookings are still thin on the ground.

So she encouraged me to write about it so you might know that you are not alone. We're all doing it tough at the moment.

Years ago, I sat in a meeting with Dally Messenger III, and he said something that really pissed me off, that there was no way a marriage celebrant could make a full-time wage.

There seems to be a long-held tradition of me (hi, it's Josh) writing this monthly letter from weird and wonderful places around the world, and June's edition is no exception. I started writing it on the Isle of Procida, finishing it at the Port of Naples, while waiting for my boat to Positano. I’m spending a few weeks in Europe helping people breathe their marriages to life. It's a hard job, but someone had to escape the Tasmanian winter, and unfortunately, it was me.

One of the little joys I experience every European summer is waking up in Italy around 4 pm Eastern Australia time and catching a day's worth of emails all at once. Then I get on Zoom calls with celebrants, wedding creators, my couples, and my family before sinking into a pool or the sea to cool down before going to work here.

The beautiful part of that is that I'm forced to digest my thoughts and relationships into smaller and more pointed channels of communication. I'm compelled to consider my writing and calls carefully, and when given a few moments in my early morning or very late night, I get on a call with my kids or a client.

Considerate Social Media and Marketing

TL;DR: As of now, today, 12th of June 2024, remote witnessing of the Notice of Intended Marriage (NOIM) is made permanent by Commonwealth law.

Remote witnessing of the NOIM is law

It's finally happened! After many months and a LOT of work, remote witnessing has been made permanent by the Royal Assent of the Attorney-General's Portfolio Miscellaneous Measures Bill 2023. As of today, right now, all Commonwealth Marriage Celebrants can once again witness signatures on the Notice of Intended Marriage via Zoom or other video conferencing platforms like FaceTime, Google Meet, Skype, WebEx, and others.

Welcome to another episode of everyone's favourite Australian marriage celebrant newsletter, the Celebrant Institute Monthly, written today poolside in Legian while I wait for that dreadful red-eye flight home tonight.

I had a Bali wedding yesterday, which was lovely, but spending 48 hours in Bali has me thinking about lightning.

As the electricity traverses from the sky towards the earth, it looks for the path of least resistance. All energy does. At my hotel in Bali today, the path of least resistance today is in staff. They have plenty of them, and rather than invest in quality service, they invest in lots of average service. The path of least resistance.

Artificial intelligence, large-language models, generative AI, and computers in general will very quickly soon become the path of least resistance for many activities – and I find this so encouraging because it will liberate you and me to provide real and true value in the places that really matter. While AI does the boring work, you and I can do the real work.

Earlier this year I made the move from Queensland to Tasmania because it's simply just beautiful down here, the air is clean, the people are lovely and friendly, the food is great, the real estate is 0.1% cheaper than the rest of the country, plus Britt and I have been dreaming of the move for twelve years.

Which is all to say that I'm basically a new celebrant in a new town and any brand recognition or goodwill I had in the marketplace in Queensland and NSW was left north of the Bass Strait. So that means it's back to brass tacks for me, doing the things I've been coaching other celebrants to do for years – and I'm loving it.

My biggest asset in this new endeavour however is one I'm very happy to share with you as well. It's my secret trick to making money as a celebrant. One day I might even be so bold as to offer an online course about how to become a "six-figure wedding celebrant" and the whole curriculum would be this:

Reply to enquiry emails and messages. Then follow-up.

This last month on the Celebrant Institute has been a really big month for answering your questions, the celebrant industry in general, and the world just continues to change.

I'm really proud of what we've made this month and would have no hesitation in recommending you become a member, even if it's just for this month, so you get a chance to read and learn like your colleagues are.

Before I get to the celebrancy news and information, I wanted to selfishly share my April Fools gag for this year: The Frequent Vower Program where every fifth wedding is free! Watch it on your platform of choice: YouTube, Instagram, or TikTok, or Facebook.

– Josh

One of my favourite things about people saying never is how one day they'd have to take it back. In the same way whenever someone predicts that the world will end on a certain day, I now know for sure that said date will come and go without my imminent destruction.

So it is with advertising. Everyone has their story about how this works and that doesn't.

But have they put their money on the line and tested it?

Many of you have and you shared your stories with me over the past month. I personally, in our business, invested over $20,000 last year to kickstart our celebrancy business after taking a year off and I share the results of that investment on the Celebrant Institute blog this week.

Welcome to the leap year February 2024 Celebrant Institute mail out, the month where you get one extra day (and happy second wedding anniversary to Dilhari of Kiss Me You Fool who I married in 2016 on the 29th of February).

This month is an important month, with updates on the updating of the marriage legislation, how email deliverability is going to sink this month, a new email you can subscribe to from me/Josh, and of course the results of the 2024 celebrant price survey. I remember hearing Dally Messenger years ago say that "you can't make a living as a celebrant" but the good news is that today, you can.

Before we get to that though, I'll mention it again at the end of the letter but on March 1 we're increasing our membership fee for the first time in five years.

I've always charged for my services according to what I believe I can be held accountable for, so when we launched the Celebrant Institute five years ago Sarah and I adopted the same principle. Did we think we can offer at a bare minimum $10 a month value to each of you? Yes we did. Now we think we can offer at least $12 a month value.

For an email that promises to be sent on the first day of each month, sending an email on the 11th day of January seems disingenuous yet here I am with a quick mid-month issue of the Celebrant Institute monthly email for four reasons.

1. We have a new email system: Sarah and I have been reviewing expenses as the cost of running a business like the CI continues to increase. Almost $200 a month goes to sending an email to each of you. So I've done the hard work and moved the mailing list to Buttondown to save money and increase deliverability. Many report previous emails going to spam, so the move to a more professional bulk emailing system will hopefully reduce that. I've imported previous issues of the mailout if you missed one, or if you're reading this email for the first time and you are wondering what it is – TL;DR I basically just wanted to test send an email in the new system to make sure it works and to give you a chance to unsubscribe if you don't want this goodness in your inbox because it costs us money to send you something you don't want.

2. Reminder about remote NOIM witnessing: We're still being asked about the witnessing of NOIMs over a video call, so this is a reminder that: As of January 1, 2024, you cannot witness a NOIM over a video call. Here's the most recent update as of 11 January on that whole marriage law change situation; you can read our submission to the Senate on the changes.

3. Price Survey: Please participate in our 2024 Anonymous Celebrant Pricing Survey. More info on this Instagram post – here's the link to the nine question 20 second survey.
4. Podcast series with new celebrants: Over the summer we're shining the light on new celebrants on the Celebrant Talk Show podcast, like The Ivy Aisle, Weddings by the Beard, and musician turned celebrant - Ryan from Paper Hearts.

Is this email new to you?

Happy new year, celebrants!

If I've learned anything from COVID it's that January first can look very different from December thirty-first, however, that won't stop me today from issuing my bold, slightly-bold, light-bold, and normal predictions and trends for the 2024 celebrant year.

I hope you've enjoyed your Christmas and New Year break, but it's enquiry season, people are getting engaged, either over Christmas with family, at New Years as the fireworks explode, or over the summer holidays, so now's the best time to make sure your website is clear about who you are and what you do. I still see so many celebrant websites that don't have a photo of a celebrant on the front page - and if you don't have a good photo, hire a local wedding photographer to make some new photos and build relationship at the same time.

Aside from this being engagement season it's also 2024 prep season, so here's my 2024 predictions, enjoy!

I woke up in a fancy hotel in Canberra this morning with a few things on my mind to share with you this morning in this December 2023 edition of the Celebrant Institute newsletter. I'm so excited about AI and how it can help and change our celebrancy businesses, but then I thought about how Tesla cars have been on the market for a decade and yesterday was the first time I drove one. Massive change is hard, but it happens much like bankruptucy - very slowly, then all at once. So I'd love to hear how you're using AI, or if you're interested, or scared. Give me a vibe check on AI so I can get an idea on how to help you best in the new year.

– Josh

The 2022 Australian marriage statistics have been released and Sarah has the report on the website now.

You did it! Your letters to your members of parliament and the AG have made change happen!

New changes to the marriage laws in Australia to allow remote witnessing of NOIMs entered parliament yesterday. They may take some time to get through, so here's a detailed writeup by The Oracle about the changes and when we can expect them to come into effect: https://celebrant.institute/legal/exciting-new-re-remote-witnessing-of-noims/

While I have your attention as well, a reminder about the "getting featured in the media" course that you have a discount to: How to get featured in the media.

Welcome to the November Celebrant Institute email! That sweet time in the year when you stop and look around as you wonder where the last 10 months went. It's true folks, Santa's coming soon and all those 2024 weddings that were so long away will be a going concern real soon.

Before I start this month's jam-packed newsletter I wanted to invite all of you to attend a weirdly named event. It's called Celebrant Winterfest, a celebrancy festival and education experience hosted by my friend Jenn in Europe. It's aimed at the British and European wedding industry but as a speaker at the online event I know that it would be of great benefit to you too. It's all online in five days and you can watch live or at your own pace. I'm joining my friend Roxy from Brisbane as the Australian contingent at the event along with Facebook ads, Pinterest, Tiktok, and SEO experts all speaking to an audience of celebrants so it's specific advice and education for celebrants like you and me. I'll be speaking on crafting a customer journey with AI so your clients get a consistent and high-quality experience. Go to jenniferclaire.com/celebrantwinterfest2023 to get your ticket and use the code JOSH10 to get 10 British pounds off.

- Josh

The biggest indicator as to how I/Josh am/is going is to see which day of the month this monthy celebrancy email is sent on. If I send it on the last day of the month before so it lands in your inbox on the first day of the month, then my life is in order (or my kids haven't seen me), then my status slowly deprecates to sending the email on the 6th day of the month from the Sydney Qantas Lounge waiting on a delayed flight home after being on the road around Tasmania, New South Wales, and Tasmania for three weeks.

So, hi from the airport, let's get to the meat of this month's Celebrant Institute email.

Annual Celebrant Registration Charge

For the fifteen years I've been clawing my way through and up the wedding industry I've heard idle conversation about how it's a slow week/month/year, or how because it's summer/autumn/winter/spring, and because of whatever they talked about on the news today. We love a good excuse as to why enquiries or bookings are down.

It might well be true, but what's also true is that people are not going to stop getting married, and if we can't even convince the Attorney-General to allow us to witness the signing of a NOIM over a FaceTime call then I'm guessing computers won't replace celebrants just yet (famous last words).

So on this September 1st, 2023, edition of the Celebrant Institue monthly email I wanted to encourage all and sundry who identify as celebrants this spring that your best is yet to come. We've powered on through Covid, and there might be a cost of living crisis for some, but for us, we're proactively getting ahead of the game. It's highly likely you're not charging enough, so charge more. As Dan Kennedy said, “There is no strategic benefit to being the second cheapest in the marketplace, but there is for being the most expensive” so maybe reconsider your finances and your fees. It's also likely that your customer journey needs tightening up, so your days have more margin for you to provide better service and/or have more rest time so you're rejuvenated, so do some professional development and get better.

To encourage someone is to give them, to put in them, courage, and I'd really love to do that today. You are one of a select few Australians with the authority to marry people, and you have your very unique and important way of doing it. You do good work, you deserve good pay, and you deserve to eat the name brand weetbix, not the store brand.

Happy August Celebros, Cerebellas, Celepeeps!

I hope you've taken the opportunity presented by winter to take a breath and a break from doing the work, and to spend some time by something warm - be it a BBQ, a person, or a glass of whisky.

From what Sarah tells me, it's not currently 30-40 degrees Celsius during the day in Australia, which makes me feel rather privileged here in Siena. I've entered the final days of my international sabbatical, with some weddings here in Tuscany and then in Paris before flying home to the Gold Coast mid-August.

All of this rest time, quality time with friends and family, time away from the "tools", and time in a different country (countries really, there's been ten so far) has left me feeling rather sage, so if you will, let me encourage you.

Buongiorno to all my fellow Celebrants from sunny Italy! As I'm writing this, I'm sipping an espresso in beautiful Martina Franca after a scenic drive from Cingoli with my family. I trust you're all enjoying the first day of July as much as I am.

But before we dive into our monthly updates, let's talk about a topic that's close to our hearts: the Marriage Act of 1961. As you might be aware, current COVID-era laws that allow NOIMs to be witnessed over the Internet are set to expire at the end of the year. I believe we all agree that this amendment has significantly reduced the administrative load, making the marriage process more flexible and less stressful for couples. That's why we at the Celebrant Institute, along with our fantastic celebrant community, have launched a campaign to make this change permanent. You can learn more and join the cause at marriageact.plus. Download the template letter, personalise it, and send it to your Federal Member of Parliament. Let's leave the marriage act in better shape than we found it when we became celebrants.

Now, onto our regular updates. Sarah, our resident law guru, recently shared her insights on whether it's legal for Australian couples to marry from home. She provides a thorough breakdown of our current guidelines - it's a must-read for all celebrants.

As for what's trending on the Celebrant Institute website:

Hi celebrant friends, welcome to June!

Josh here for the start of another month writing to you from the cold yet apparently rather warm Britain. It hit 14 degrees Celsius here in London yesterday so people were in the parks in their bikini. Let me go on the record for thanking our English forefathers for their crimes and sailing us all down under. Between then and now things got messy, but I'm glad to have been born Australian.

The CEO of Pepsico, Indra Nooyi, said 'Feminism isn’t about making women stronger. Women are already strong. It’s about changing the way the world perceives that strength.'

I was reflecting on that sage passage and also our chosen career of celebrancy today – I certainly don't think celebrancy requires a Feminism-like movement – but I do see that desire you have to change the perception of the Australian celebrant in so many conversations every day. How much would we pay to have Monica and Chandler pay a celebrant instead of getting Joey to do the marrying? That one episode of television has left a weird dent in our profession.

Welcome to another month in the life of weddings and celebrant life, and another episode of your favourite celebrant-related monthly email, this one. I (Josh) am writing this in a vegetarian and vegan cafe on Hawaii's Big Island, a cafe I've been to a few times now, proving that even this carnivore can change.

This brings me to the theme of this month's email: change.

Six links for you to start the week with, and they're all about the inevitable change around us. May you be blessed as you acknowledge that change is the only constant, and you learn about how to dance with the change instead of fighting it.

Welcome to your April Celebrant Institute email, it's an April fuels day! Get it, there's lots of fuel for your celebrancy practice in here.

I love the word tsundoku.

Don't let your tsundoku get in the way of your awesomeness. I have so much recently. Every day of the week tsundoku poisons my brain, leaving me in a state of disrepair.

Hi gang, Josh here.

I've been working hard in the IT lab this month making things work either a) the way they're supposed to, or b) better.

The worse thing for me is that I did not indeed make things better and some of you are receiving this email twice. I'm sorry. Computers are hard, but apparently sending an email from this new system I've built flagged us as dodgy. Anyhow, on to the original email I wanted to send to everyone.

At the Celebrant Institute - the business Sarah Aird and I started in 2017 - we do a few simple and important things really well. We offer the Certificate IV in Celebrancy, professional development courses for celebrants, articles and essays for celebrants on our blog at celebrant.institute, a podcast, a $10 a month membership that gives you access to members-only content on the website and the ability to ask anything of us any time, about building and running a celebrancy practice plus marriage law questions. You can do that at celebrant.institute/ask, plus Sarah and I separately both offer celebrant mentoring. We're basically really passionate about the celebrant community being in the best shape it can be. Rising tide and all that, you know?

I was on a group mentoring call with a group of American wedding officiants last week and they asked me questions about how I "get" the wedding bookings I get. It's one thing I find really hard to mentor celebrants on, but it's also the easiest to talk about. For 15 years now I've been talking about what I love. I put it out there and enough people resonate with my worldviews, my opinions, my passions, that enough of those people book me for their wedding at a price that works out to be just enough to pay our bills.

It's a good life marrying people around the world!

So that's my encouragement to you today, to keep on talking about what you love. Blog it, vlog it, podcast it, tweet it, gram it, tiktok it, talk about it at meetings, call people and tell them, find stages with microphones to take over and speak about it.

If you're wondering how I'm doing that, I'm blogging about weddings and writing my new wedding book, The Rebels' Guide To Getting Married live at https://www.rebels.guide/

In the weddings, funerals, and events industry we get all tied up with whether or not it's a quiet month, or a busy month, or if there are too many new people doing something, or too many veterans doing something else, when the truth is, we're in the VPE Industry: Very Personal Events. And at very personal events people very personally book people. They don't book brand names, or corporations or groups.

They book Mary from down the road because they love Mary.

Be like Mary, be loveable, loveable because people know you.

This is why I've always advocated for celebrants to be on all the new and cool social media platforms being themselves, because people booking weddings are normal people booking normal people. They're not brides or grooms, they're humans looking to connect with humans. So join the new Mastodon thing, or TikTok, or whatever and learn to be a human marketing themselves to other humans.

--

Josh here reporting in from Mexico where we're only going to be for another six weeks, then we begin a wild 2023 travelling around the USA including Hawaii, then on to Paris and a bunch of European locales until we jet home to Australia in August. It's truly a gift to be able to live, relax, and marry people around the world.

Welcome to another monthly issue, the March 2023 edition, of the Celebrant Institute email where we bring you the latest from the Celebrant Institute blog, the professional development side of things, and what's happening in the weddings and funeral industry, or as I now call it, the Very Personal Events industry.

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This month on the blog there's an article by yours truly with my insight on creating and re-creating wedding ceremonies, or as you might know it, presenting a marriage ceremony without or with a script - link.

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Februrary was a very important month in the password industry as they celebrated International Change Your Password Day, a holiday I'm sure you and your family celebrated with glee. Here's my post on why I think changing your passwords regularly is so important for people like us, who take all the personal data of the people we're marrying - link.

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A fun one to share with your clients is the 16 ways a celebrant can end up in jail just for being a celebrant - link.

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If it had missed your inbox, remote witnessing of NOIMs in 2023 is still a thing but we'd love for it to be a proper thing - link.

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Something I didn't think would anger so many co-founders of the Celebrant Institute was this post on why I think everyone should learn Markdown - link.

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This month sometime there's apparently going to be an article in the New York Times about our article on writing a marriage ceremony with ChatGPT, but until that comes out, consider what ChatGPT and AI could add to the future and where you and your skillset lands in that new world. Here's an example RadioGPT is a frustratingly good radio station that is 100% created by artificial intelligence. As someone who used to make a living making local radio it amazes me that a computer can make locally relevant radio as good as this. You can listen in the link but while you do, wonder how your raw human skills can shine in a world where a computer is doing the heavy lifting - link.

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One of the most popular posts on the website this month just gone is an oldie but a goodie: how to increase your enquiry conversion rate - link.

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Professional development for celebrants means something different in 2023 in that the Attorney-General's department is issuing exams that they call ongoing professional development and that's yet to be issued at time of clicking send. Instead, if you hold the desire to professionally develop yourself you need to get off your behind and do it yourself. And if you are that person, then may I humbly offer a link to our professional development courses offered online.

You can access the PD whenever you like, if you have a future moment where you need to revisit it or relearn something, it's always available to you.

Last month we had an offer while Sarah was on holiday, and so many celebrants took up the offer that they helped us iron out all the little bugs in the ecommerce software we are using. So the coupon code march will drop the price by 15% because we really should be better at computers and websites than this. Sorry!

Go to https://celebrant.institute/professionaldevelopment/ to see the courses and at checkout enter the discount code march and you're off to the PD races.

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And finally, a congratulations to the 84 new celebrants who entered the great Australian tradition of holding space for people to enter in to marriage, or other life events. This email goes out to every Aussie celebrant every month plus we offer a professional membership which you can check out at https://celebrant.institute/join/ - for $10 a month you get the support that you need and you think you'll get from the government institutions you work with. Sarah and I help our members with tricky marriage law, business, and ceremony advice every day of the week. Go to https://celebrant.institute/join/ to join today.

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Our email is always open, hit reply if we can help, and if you're a member looking for priority help and advanced support go to https://celebrant.institute/ask/ now.

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Josh Withers and Sarah Aird
Founders of the Celebrant Institute
https://celebrant.institute/

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    🏖️ While Sarah's away let's play/professionally develop at a discount








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        <td style="padding: 0 1em 1em 1em;"><div>It always seemed silly to me when I'd see TV or radio adverts proclaiming that the boss was away so the staff were doing crazy deals. But here we are and my Celebrant Institute co-founder, Sarah Aird, is on a two week break at some fancy resort and allegedly offline, and I'm in the mood for some crazy professional development deals.<br /><br />I also wanted to talk about artificial intelligence in writing, marriage ceremonies, and into the future.<br /><br />Welcome to your February 2023 Celebrant Institute newsletter with Josh Withers! 👋🏼</div>

That celebrant directory

Welcome to your January 2023 edition of the monthly Celebrant Institute email. This month Sarah and I are focusing on the year ahead, introducing some themes for the year, and rounding out the post with a few good links for you to enjoy.

I'm writing this email from a little town outside of Nashville, Tennessee called Franklin where in the last fortnight it's been negative 30 degrees Celsius (very very cold) with snow storms to 25 degrees Celsius (the hot kind of temperature) with flood and tornado warnings so I have no idea what season it is. All I know is that I'm glad to be heading back to Mexico in a few days, and I'm excited for an amazing 2023 - especially looking forward to coming back to Australia in the second half of the year.

If I had one message for my celebrant colleagues this year it's to use your blinker/indicator. I'm talking metaphorically, and in regard to your celebrancy practice. Tell the world what your intentions are as a celebrant. What makes you you, what makes you special, different, professional, awesome, bad, terrible, weird? Get on your blog, vlog, podcast, email, Facebook, Mastodon, Twitter, website, banner out the front of your house, expo, meeting or skywriting plane and use your indicator. Otherwise how else will people know who you are and why you should be their celebrant?

– Josh

🌏 2023, from the desk of Sarah Aird

"A party overseas is able to sign remotely under the observation of an overseas authorised witness."

🌎 2023, from the desk of Josh Withers

👩🏽‍💻 Get back to your own blog

📔 Where do you want to be at the end of 2023?

🔐 Make 2023 the year where you become secure

📚 What can you learn from Barnes and Nobles' business turnaround

For a start, he refused to discount his books, despite intense price competition in the market. If you asked him why, he had a simple answer: “I don’t think books are overpriced.”

He stopped all the “buy-two-books-and-get-one-free” promotions. He had a simple explanation for this too: When you give something away for free, it devalues it.

🎉 40 questions

⌨️ A new celebrant directory

💳 Why be a Celebrant Institute member?